Launching your Company: Don't Start With an Idea - Start with a Market Need - Mar 28,2014

Joining Kelly, best selling author, writer Paul Brown, who has written, co-written and ghosted numerous best sellers. He created and wrote the What's offline column every Saturday in the business section of The New York Times, is currently the ?Off-the-Shelf? columnist for Sunday Times business section, and just finished doing a column on small business every other week for nytimes.com. And, if that wasn't enough of an association with the newspaper, he and his wife created and wrote the Dream Home Diaries blog, on nytimes.com, one of the most popular in the history of the paper. When he is not writing for the Times, Paul, who is also a contributing editor to both The Conference Board Review (where he also writes a column) and M.I.T.'s Sloan Management Review, serves as an editorial consultant. He has worked with everyone from individuals to Fortune 500 companies in developing products that have ranged from software programs and videos to op-ed pieces, business review articles, speeches, magazines and books. And if that is not enough, he writes the popular Action Trumps Everything blog for Forbes.com and the Just Start blog for the Harvard Business Review. Paul has also authored and co-authored many books on small business and entrepreneurs, his latest will be released in June entitled, ?Own Your Own Future?, which explains why everyone will need to become an entrepreneur or at least master entrepreneurial thought and action.