COLLABORATE: Collaboration Can Give You A Competitive Edge - Sep 13,2013

"If two men on the same job agree all the time, then one is useless. If they disagree all the time, both are useless." - Darryl F. Zanuck Join Libby each week when she interviews business leaders, bestselling authors, and idea generators on nnovative topics straight from the pages of her latest book "Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands." Guest Expert Patty Triplett West Good Karmal GoodKarmal.com COLLABORATE: How Collaboration Can Give You A Competitive EdgeTwo brains are better than one - and twenty brains are better than two. Discover some practical methods for harnessing the power of collaboration, whether you work with a huge staff, a small in-house team, a group of outside vendors - or just you yourself. Libby helps you craft and share the Credibility Boosters that will jumpstart your collaborative process. In our Innovators Interview, Libby talks with Patty Triplett West, owner of GoodKarmal.com, makers of all-natural flavored caramels that InStyle magazine calls "the smart treat for the spiritual set," and Oprah Winfrey says "might be the best caramels I've ever had." In our final Q from U segment, Libby answers a listener question about how to get her in-home caretaking business found online. Renata Felsner of Anam Cara 24/7 wants to know if she needs a video on her homepage video or if she should focus on building a community. Find out where to start in building a fan base.

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