From time to time, religious leaders wring their hands over the church's diminishing appeal to the culture, and fret about what they can do.
The problem is most approaches are more Madison Avenue, trying to give the people what THEY want, rather the Highway of Heaven, offering what only God can provide.
If the lost in the world does not see the church as a departure from the world, then why should they come; they can do bad all by themselves?
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