After being in the health & fitness industry for the past 9 years, I have been asked many questions about becoming a personal trainer. Many health conscious people aspire to be great influencers of change in their world, so it's no surprise that a career in personal training comes to mind first. But, it can be overwhelming just to figure out what education is needed, certifications are required, business licenses to apply for and how to just get going. I'm going to take the next 4-5 episodes to discuss a number of things to consider to be a successful and well-rounded personal trainer. Today I discuss:
-What is your business model?
-Who is your audience?
-Where do you work?
-Compare chain gyms, independent gyms and mobile training
-How personal training has evolved from 1-on-1 to group settings
-How to build clientele
-How to retain clients
-How to get referrals
-How to get leads
-Establishing a community presence & web presence
-How to market on a dime
-And much more
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