Connie Mettler talks with Marcy Boroff, from Renaissance Craftables, one of the east coast’s premier craft show promotion companies partnering with downtown areas and non-profits. Marcy Boroff had worked with her mother, Barbara, on shows for years and took over the business in 2010.
As a craft show promoter, Marcy feels very strongly that it is a partnership between the artists, the downtown areas or non-profits she is partnering with, and the community of festival-goers.
How did this company get from mall shows to the streets of some of the best shopping areas in the East?
We talk about:
the role of the show promoter and why they do it
choosing a location to host a show and starting a new show
building and implementing a marketing plan
the good part of being a show promoter
the bad part and the worst part
building relationships with the shopping areas where they host their events
building relationships with artists
the future of craft shows and their economic impact
Learn more: Renaissance Craftables General Guidelines for Artists
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